Partner of Choice to Pioneers building Consumer Businesses
We are an early-stage venture firm that invests in Digital Consumer Businesses and their Enablers. As institutional investors, rigor and deep engagement are core to our style of investing

Who Are We?
Early-stage venture firm led by experienced investors with a passion for consumer businesses

Your First Institutional Investor
We invest in exciting consumer businesses (& their enablers) from Seed to Series A.

Lead with Conviction
We lead rounds; we don’t borrow conviction from others.

Sector Focus
Digital Consumer businesses and their Enablers

Ticket Size
'First cheque' sizes of INR 10-150 million

Subsequent Rounds
We have reserved significant capital for follow on investment in our portfolio companies

Partner of Choice
We’ve been helping founders build businesses through good times and bad for two decades
We Back Founders. Founders Back Us.
We are blessed to have the support of people we have worked with in the past; validating our deep engagement and value creation with them
SUDHIR JATIA
Owner & CEO, Safari Industries
Sandeep Menon
Founder & CEO, Vastu Housing
Hetal Gandhi
Founder, Tano India
Prof. Pankaj Setia
IIMA Chair Professor, Centre for Digital Transformation
Rajesh Doshi
Founder, Steer Advisors
Ankit Mahajan
Founder, Believe Pte
Prabhtej Bhatia
Founder, Falcon
Shreyans Surana
MD, Style BaazarPartner of Choice
It is an exciting time to be a consumer founder. We understand that choosing an investor is an important decision. We believe we are the Right Partners for founders looking to build large businesses while remaining true to first principles and sound business fundamentals.
Allies to Founders
If you are the One, think of us as Morpheus; We like to be on the same side as our founders; your 2 am call; we are someone you can share bad news with.
Accelerators of Growth
We help you think big AND execute; our network is your network.
Partners in Brand Building
Patience and consistency are crucial to brand journeys (we have seen twenty of them play out).

Organization Builders
We work with you to hire and retain the right talent; build the right organization for high and sustainable growth.
Unlocking Access to Capital
We help you refine the narrative and provide simplified access to diverse funding options; so that you spend less time on fundraising and more on building the business