Partner of Choice to Pioneers building Consumer Businesses
We are an early-stage venture firm that invests in Digital Consumer Businesses and their Enablers. As institutional investors, rigor and deep engagement are core to our style of investing
Who Are We?
Early-stage venture firm led by experienced investors with a passion for consumer businesses
Your First Institutional Investor
We invest in exciting consumer businesses (& their enablers) from Seed to Series A.
Lead with Conviction
We prefer to lead or co-lead rounds
Sector Focus
Consumer businesses and their Enablers
Ticket Size
'First cheque' sizes of INR 10-150 million
Subsequent Rounds
We have reserved significant capital for follow on investment in our portfolio companies
Partner of Choice
We’ve been helping founders build businesses through good times and bad for two decades
Partner of Choice
It is an exciting time to be a consumer founder. We understand that choosing an investor is an important decision. We believe we are the Right Partners for founders looking to build large businesses while remaining true to first principles and sound business fundamentals.
Allies to Founders
If you are the One, think of us as Morpheus; We like to be on the same side as our founders; your 2 am call; we are someone you can share bad news with.
Accelerators of Growth
We help you think big AND execute; our network is your network.
Partners in Brand Building
Patience and consistency are crucial to brand journeys (we have seen twenty of them play out).
Organization Builders
We work with you to hire and retain the right talent; build the right organization for high and sustainable growth.
Unlocking Access to Capital
We help you refine the narrative and provide simplified access to diverse funding options; so that you spend less time on fundraising and more on building the business
