The Story behind the People
We have 30+ years of cumulative experience managing third-party capital
Partners in several consumer journeys at multiple stages across categories. We have professionally and personally invested across 20+ consumer businesses from seed stage to growth.
We believe in marrying rigor with agility and are deeply engaged in value creation with our founders.
We are looking to play the long game with people willing to play the long game.
PRATH is a labor of love for us to translate our passion for consumer investing into an institution, that we hope, will far outlive and outshine us.